Jadakiss Takes Philly by Storm for Elevation Project’s 10th Anniversary Nice Guy Festival

On June 21st, Philadelphia’s Parkside neighborhood was buzzing with energy, community, and celebration as Elevation Project 215 marked a major milestone — their 10th Anniversary — with the 4th Annual Nice Guy Community Festival. This wasn’t just any festival; it was a vibrant, free event packed with resources, culture, and one unforgettable headline performance.

Founded by LaTrista T. Webb, a proud Southern University at New Orleans alumna, and James Smith, a respected entrepreneur and reentry advocate, Elevation Project has dedicated a decade to empowering Philly’s communities through outreach, mentorship, and uplifting programming. The Nice Guy Festival is the perfect reflection of their mission — bringing people together to celebrate resilience, brotherhood, and healing.

The festival featured a host of free services including a market stocked with essentials, wellness and self-care stations specially designed for men, and an array of local food trucks and vendors serving delicious eats. Many talented local artists also took part, showcasing Philly’s rich creative spirit and adding to the festival’s vibrant atmosphere. The spirit of giving back was palpable, with community members connecting, supporting one another, and embracing a day of unity.

The highlight of the event was the live concert featuring hip-hop legend Jadakiss, who brought the heat with a powerful set, reminding everyone why he’s not only a rap icon but also a successful businessman behind brands like Kiss Cafe Coffee and Juices for Life. His performance was a call to uplift culture and community, perfectly aligning with the spirit of Elevation Project.

This festival showed that true community empowerment comes from consistent effort, authentic connection, and bold celebration. Elevation Project’s 10 years of impact were on full display — and with leaders like LaTrista and James at the helm, the future looks brighter than ever.

Stay tuned for more events, stories, and ways to get involved with Elevation Project 215. Philly is rising — and the Nice Guy Festival is leading the way.