Events
Uniting HBCU Athletics: MEAC Commissioner Stills on the Groundbreaking HBC4Us Partnership
A new era is dawning in Black college sports. The HBC4Us Association—a historic alliance between the SWAC, MEAC, SIAC, and CIAA—aims to protect, promote, and advance the legacy of Historically Black Colleges and Universities (HBCUs) through a united voice.
This partnership brings together four influential leaders:
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Sonja O. Stills, Commissioner, Mid-Eastern Athletic Conference (MEAC)
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Dr. Charles McClelland, Commissioner, Southwestern Athletic Conference (SWAC)
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Jackie McWilliams Parker, Commissioner, Central Intercollegiate Athletic Association (CIAA)
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Dr. Anthony Holloman, Commissioner, Southern Intercollegiate Athletic Conference (SIAC)
A United Vision for HBCU Sports
MEAC Commissioner Sonja Stills described the move as long overdue.
“It’s a way to solidify our group. We’ve been working together since Commissioner Holloman came aboard, meeting monthly. Now, when people—especially Corporate America—approach us, they’ll know they’re dealing with one unified body of institutions.”
At the core of HBC4Us is a shared commitment to preserve HBCU culture, from the pageantry of game day to the traditions that define these schools. The group initially collaborated while advocating to Congress for HBCU athletics, seeking to secure resources and recognition in an evolving college sports environment.
“We want the best for our student-athletes,” Stills emphasized. “This is about keeping HBCU programs strong, relevant, and focused on their mission—graduating student-athletes.”
Tackling Challenges Head-On
Two pressing issues stand out: the transfer portal and NIL (Name, Image, Likeness) opportunities. HBC4Us aims to work with corporate partners to create competitive incentives so that top athletes see HBCUs as their first choice—and their long-term home.
“We want to build a pot of resources for our student-athletes so they can stay, focus, and succeed,” Stills explained.
Building Beyond the Field
HBC4Us will introduce joint programming in:
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Leadership Development
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Mental Health Support
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Conflict Management
These initiatives focus on producing well-rounded athletes prepared for life beyond sports, with scholarships, internships, and mentorship opportunities to support both their athletic and personal growth.
Core Mission Areas of HBC4Us
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Student-Athlete Leadership & Development – Mentorship, skill building, and holistic support.
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Preservation of Cultural Heritage – Celebrating the history and traditions of HBCU athletics.
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Competitive Excellence – Strengthening programs to succeed regionally and nationally.
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Financial Sustainability & Partnerships – Securing sponsorships and funding for long-term growth.
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Unified Advocacy – Representing HBCU interests in NCAA governance and public policy.
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Holistic Welfare – Promoting mental health, academics, and career readiness.
A Friendly Rivalry Remains
While united off the field, the commissioners remain competitive on game day. Stills joked about her upcoming matchup against McClelland at the 2025 MEAC/SWAC Kickoff Challenge on Aug. 23 in Atlanta.
“I love me some Charles McClelland—but I want that hash mark on the MEAC side!”
The MEAC celebrates its 55th anniversary this season. Supporters can donate to the MEAC Foundation’s 55 for 55 Campaign at www.meacsports.com, with proceeds benefiting student-athlete programs across its member schools.
About HBC4Us
Formally established on July 30, 2025, during a leadership retreat at the Salamander Hotel in Washington, D.C., the HBC4Us Association represents the united front of HBCU athletics. It is committed to elevating the profile of these storied programs and ensuring their place in the future of collegiate sports.
“This is a new era of collaboration,” the commissioners said in a joint statement. “We are committed to honoring our legacy while creating opportunities that ensure the competitiveness and sustainability of HBCU athletics for generations to come.”