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Walmart Launches Dedicated HBCU Page: A New Win for Culture, Commerce, and Community

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By HBCU Original Staff

In a powerful nod to culture, legacy, and community empowerment, Walmart has officially launched a dedicated HBCU Shop Page, giving Historically Black Colleges and Universities a highly visible platform on one of the world’s largest retail websites.

For millions of alumni, students, families, and supporters, this move represents more than just shopping convenience — it signals recognition. It signals respect. And it marks yet another corporate giant openly embracing the impact of our institutions.


A First-of-Its-Kind Retail Hub for HBCU Pride

The new Walmart HBCU page brings together apparel, accessories, and lifestyle products honoring institutions such as:

  • Howard University

  • Hampton University

  • Southern University

  • Morehouse College

  • Spelman College

  • North Carolina A&T

  • Florida A&M University

  • Tennessee State University

  • Arkansas-Pine Bluff, and others

From tees and hats to watches and home décor, the shop provides a centralized space for fans to represent their school with pride — and do so through a mainstream, accessible retailer.

Walmart’s reach means HBCU culture isn’t tucked away in specialty stores or seasonal drops. It’s front-facing, easily available, and positioned to be seen by millions of shoppers every day.


“Visibility changes the game for us.”

That’s the sentiment from Derrick Stevenson, a third-generation HBCU alum who grew up watching his parents rock vintage HBCU sweatshirts from local vendors.

“When a company as big as Walmart says, ‘We see you,’ it hits different,” Stevenson shared.
“It’s one thing for us to celebrate ourselves — it’s another when the world starts celebrating with us.”

For alumni like Stevenson — and for current students — the message is clear: HBCU culture is not niche. It’s national.


Walmart’s Continued HBCU Engagement

This new retail move doesn’t come out of nowhere.

Walmart has been building relationships with HBCUs for years:

  • The Live Better U program added partnerships with Morehouse, Spelman, and North Carolina A&T.

  • Walmart and Sam’s Club have hosted HBCU Student Summits in Bentonville, creating career pipelines for students.

  • The company has launched equity in education initiatives supporting HBCU students in academic and workforce development.

  • Walmart’s “Makers Studio” and mentorship programs have brought innovation opportunities directly to campuses.

With this new shop page, Walmart extends that engagement into cultural and economic recognition.


What This Means for the HBCU Ecosystem

1. Visibility on a Major Stage

Being showcased on Walmart’s platform exposes HBCUs to a much wider audience — from alumni supporters to everyday consumers who may not yet understand HBCU culture.

2. A New Market for HBCU-Branded Goods

Students and alumni now have another way to represent their schools — and for many, Walmart’s affordability and accessibility are game-changers.

3. Broader Cultural Influence

Mainstream platforms help normalize HBCU representation in national conversations around education, culture, style, and identity.

4. Concerns and Questions

Some in the community wonder:

  • Will this overshadow smaller HBCU-owned apparel companies?

  • Are HBCUs benefiting financially from the products sold?

  • How will representation be balanced among all 100+ HBCUs?

These are important questions — and ones HBCU Original intends to continue covering as the story develops.


HBCU Original’s Take: A Moment to Celebrate — and Activate

This Walmart move is a win, but it’s also an opportunity.

At HBCU Original, we believe this moment opens doors for:

• Amplifying HBCU Entrepreneurs

We will continue spotlighting Black-owned businesses creating original HBCU merchandise and designs.

• Telling the Stories Behind the Schools

The gear is important — but the legacy, the history, and the culture behind each school are what truly matter.

• Advocating for Fair Representation

As Walmart expands its catalog, we hope to see every HBCU represented, not just the most commercially known.

• Encouraging Partnerships That Matter

This development could lead to deeper collaborations between Walmart and HBCU creators, designers, and campus organizations.


“Our culture deserves shelves and stages.”

That statement from Aaliyah Rowe, a sophomore at Hampton University, sums up the sentiment many students share:

“This is more than merch. It’s validation.
It’s saying our schools matter. Our pride matters.
And our culture deserves shelves and stages.”


Final Thought

Walmart’s HBCU page is more than a retail landing spot — it’s a cultural milestone.
A space where heritage meets visibility.
Where legacy meets opportunity.
Where Black excellence meets the global marketplace.

And for the HBCU community, this moment is only the beginning.

We are dedicated to celebrating the rich history, vibrant culture, and enduring legacy of Historical Black Colleges and Universities (HBCUs). Our mission is to provide a platform that honors the invaluable contributions of HBCUs to higher education, social justice, and community empowerment. Through insightful articles, engaging narratives, and meaningful dialogue, we strive to amplify the voices, experiences, and achievements within the HBCU community. By fostering awareness, appreciation, and support for HBCUs, we aspire to inspire current and future generations to pursue excellence, equity, and inclusivity in education and beyond.

HBCU ORIGINAL

Lincoln Secures First Win of the Season With Gritty Road Victory Over Wilmington, 76–68

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Wilmington, DE — November 19, 2025 — The Lincoln University Lady Lions broke into the win column Wednesday night, powering past Wilmington (Del.) 76–68 in a tough, physical road battle that showcased dominance on the boards and timely fourth-quarter execution.

From the opening minutes, Lincoln dictated the tempo by controlling the glass. The Lady Lions posted a commanding 63–48 rebounding edge, including a staggering 27 offensive rebounds, which translated into 17 second-chance points—the difference-maker in a tight contest.

Akinniyi Sets the Tone

Baltimore native Kaziah Akinniyi (Poly) delivered a standout performance, pouring in a game-high 20 points. Her relentless attacking style forced Wilmington into foul trouble early and often, and she capitalized, hitting 10 of 12 free throws to steady Lincoln’s offense whenever the game tightened.

Makumi and Hall Provide the Punch Inside

Ariana Makumi (Baltimore Poly) was a force in the paint, grabbing 14 rebounds to go with nine points—just shy of a double-double.
Off the bench, Shyne Hall (Chester STEM) made every minute count, dropping 10 points in just 13 minutes, giving Lincoln essential scoring during key stretches.

Depth Delivers

Ja’Laiyah Smith (Bayonne, NJ) and Riley Holliday (Baltimore, MD) combined for 12 points and 13 boards, helping Lincoln maintain interior presence as the game tightened entering the fourth quarter.

Closing Time

Lincoln held a slim 36–34 halftime lead and carried a 52–47 margin into the final frame. But it was the fourth quarter where the Lady Lions showed their composure, delivering a strong 24-point finish fueled by defensive stops, offensive rebounding, and efficient late-game possessions.

The win moves Lincoln to 1–2 on the season, marking an early turning point as the team looks to build momentum.

Up Next

The Lady Lions stay on the road, heading south to take on Virginia University of Lynchburg on Saturday, November 22.

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Alcorn State Braves Take on Maryland Terrapins at Xfinity Arena: Jameel Morris Shines

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On a chilly night at Xfinity Arena in College Park, MD, the Alcorn State Braves squared off against the University of Maryland Terrapins in a thrilling non-conference matchup that had fans on the edge of their seats. While the Braves came up short against the Big Ten powerhouse, the game was full of heart, hustle, and moments of brilliance, showing why SWAC basketball continues to grow in talent and competitiveness.

Key Moments and Plays

From the opening tip, the Braves demonstrated defensive intensity. #1 Jameel Morris was a one-man highlight reel, electrifying the court with multiple standout plays:

  • Steals and Corner Jumper: Early in the first half, Morris read Maryland’s offense perfectly, stole the ball, and drained a smooth corner shot, igniting the Braves’ bench.

  • Driving to the Hole: Displaying speed and skill, Morris powered through defenders for a strong layup, showcasing his ability to attack the basket under pressure.

  • Steal and Score: Morris continued to turn defense into offense, picking pockets and converting fast-break opportunities into easy points.

  • Bounces Off Contact and Scores: Perhaps his most physical play of the night, Morris absorbed contact at the rim and still finished strong, earning a roar from Braves fans.

Supporting Morris were Travis Roberts (14 points) and Shane Lancaster (10 points), each contributing key buckets and energy off the bench.

For Maryland, Pharrel Payne led the Terrapins with 22 points and 7 rebounds, while Andre Mills (16 points, 8 rebounds) and Elijah Saunders (12 points) kept the team ahead, ultimately finishing with a final score of Maryland 84 – Alcorn State 64.

SWAC Pride on Display

Despite facing a Big Ten program, the Braves showed the grit, athleticism, and strategic mindsets that SWAC teams are known for. Under Coach Jake Morton, Alcorn State’s players exhibited discipline, teamwork, and moments of brilliance that remind fans of the talent emerging from HBCUs and the Southwestern Athletic Conference.

Looking Ahead

While the Braves didn’t come away with the win, the performance of Jameel Morris and the energy from Coach Morton’s squad set the tone for the season. SWAC basketball continues to rise, and games like this against top-tier programs help put HBCU talent on the national radar.


Key Players:

Alcorn State Braves:

  • #1 Jameel Morris – 22 points

  • Travis Roberts – 14 points

  • Shane Lancaster – 10 points

Maryland Terrapins:

  • Pharrel Payne – 22 points, 7 rebounds

  • Andre Mills – 16 points, 8 rebounds

  • Elijah Saunders – 12 points

Final Score: Maryland 84 – Alcorn State 64


💜💛 Whether it’s Morris’ highlight-reel plays or the strategic leadership of Coach Jake Morton, the Braves proved that SWAC teams can compete with some of the best in college basketball. Stay tuned for more HBCU basketball coverage!

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Bowie State Bulldogs 28, Lincoln University (PA) Lions 17 Lincoln, PA — Frank “Tick” Coleman Field

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Location: Lincoln University, PA
Date: November 8, 2025

Game Summary:
Bowie State closed their 2025 season with a strong 28–17 road victory over Lincoln University (PA). After falling behind 14–0 early, the Bulldogs stormed back behind quarterback Savion Witherspoon, who accounted for three touchdowns — two passing and one rushing.

Lincoln opened the scoring with a 7-yard touchdown pass from Rhyel Miles-Eubanks to Omarion Dupree, followed by a 1-yard TD run from Dexter Baptism to make it 14-0.

Bowie State responded before halftime when Witherspoon hit Xavier Belton on a 26-yard touchdown pass to make it 14-7. In the second half, Witherspoon tied the game with a 4-yard rushing TD and later connected with Raymon Lewis for a 51-yard strike to give Bowie its first lead. Micah Robinson sealed the win with a 7-yard touchdown run in the fourth quarter.


📊 Team Stats

Category Bowie State Lincoln (PA)
Total Yards 312 389
Passing Yards 215 246
Rushing Yards 97 143
Turnovers 1 2
Time of Possession 30:48 29:12

Top Performers

  • Savion Witherspoon (BSU): 15/21, 215 YDS, 2 TD; 36 YDS rushing, 1 TD

  • Xavier Belton (BSU): 26-yard TD reception

  • Raymon Lewis (BSU): 51-yard TD reception

  • Micah Robinson (BSU): 42 YDS rushing, 1 TD

  • Samuel Graham (BSU): 13 tackles

  • Rhyel Miles-Eubanks (LIN): 22/36, 246 YDS, 1 TD

  • Omarion Dupree (LIN): 6 REC, 72 YDS, 1 TD


Final Record:
Bowie State finishes the 2025 season 3–7 overall (2–6 conference).
Lincoln (PA) closes out their campaign 0–10.

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DELAWARE STATE SURVIVES MORGAN STATE COMEBACK

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Final Score:
Delaware State Hornets 14 – Morgan State Bears 12
📍 Hughes Stadium, Baltimore, MD
🗓️ Friday, November 7, 2025
📺 ESPNU

In a tough MEAC battle under the Baltimore lights, Delaware State University held off a late surge from Morgan State to escape with a 14-12 victory.

Running back James Jones was the difference-maker, racking up 115 yards and one touchdown on 13 carries, including a 68-yard dash in the first quarter that set the tone early.

The Hornets’ second score came in dramatic fashion — Jones fumbled at the goal line, but A. Francis recovered in the end zone for a Delaware State touchdown, giving them a 14-3 lead at the half.

Morgan State battled back with a pair of field goals from A. Amaya and a 67-yard touchdown run by Randall Nauden, but a failed two-point conversion left them short in the final minutes.

Defensively, Delaware State’s Jianni Woodson-Brooks led with 8 tackles, and Quincy Robinson added a clutch sack to help seal the win.

With the victory, Delaware State improves to 7-3 overall and 3-0 in MEAC play, staying firmly in the hunt for the conference title. Morgan State falls to 3-7 (0-3 MEAC) after a strong but incomplete comeback.

🔥 HBCU Original was on the ground capturing every moment — from the sideline intensity to the fan energy. Stay locked in for exclusive highlights, interviews, and all-access coverage from this MEAC rivalry matchup!

 

#HBCUOriginal #MEACFootball #DelState #MorganState #HBCUPride #CollegeFootball #DSU #MSU #HBCUSports #WeCoverTheCulture

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Coppin State Shows Fight in Season Opener Against Maryland at CFG Bank Arena

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BALTIMORE, MD — The Coppin State Eagles opened their 2025–26 men’s basketball season under the bright lights of CFG Bank Arena, taking on the University of Maryland Terrapins in a much-anticipated in-state showdown. Though the Eagles ultimately fell 83–61, the night was a showcase of heart, hustle, and promise for a young Coppin squad looking to make noise this season.

From the opening tip, Coppin came ready to compete. The Eagles matched Maryland’s energy early, trading baskets and pushing the pace behind Khali Horton, who led the way with 19 points, showing his ability to create shots and finish through contact. Coppin’s defensive intensity in the first half forced Maryland to work for every possession, keeping the game within reach before the Terps’ depth and size began to show.

By halftime, Maryland had built a 47–32 lead, powered by the hot shooting of Pharrel Payne and Darius Adams, who combined for 37 points. Still, Coppin refused to fold. Coming out of the break, the Eagles went on a 7-2 run sparked by Nhyier Bethea and Justin Winston, cutting the deficit and re-energizing the Baltimore crowd.

Throughout the second half, Coppin State continued to battle, showing flashes of what’s to come this season — active hands on defense, strong rebounding effort, and improved offensive movement. Head Coach Larry Stewart praised his team’s resilience, noting that early-season tests like this help build character and chemistry.

“We’re learning who we are,” Stewart said. “Playing a team like Maryland gives us the opportunity to see where we can grow, and I loved the effort our guys brought tonight.”

Maryland’s depth and shooting proved too much in the final stretch, but Coppin’s intensity and fight never wavered. Despite the scoreline, the Eagles’ energy on both ends of the floor stood out — a clear sign that this team plans to compete every night.

For fans and supporters, the game was more than just a season opener; it was a celebration of Maryland basketball and the continued rise of Coppin State’s program, representing Baltimore and the HBCU community with pride.

The Eagles return to action later this week, ready to build on the lessons learned from their season debut. With a roster filled with new faces and a commitment to growth, Coppin State’s future looks bright.


Final Score: Maryland 83, Coppin State 61
Top Performer: Khali Horton – 19 points
Next Up: Coppin State continues non-conference play before returning home to the PEC Center for their home opener.

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