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MEDIA KIT

HBCU Original: Media & Advertising Opportunities

Reach the Heart of the HBCU Community

HBCU Original is the premier digital platform celebrating the history, culture, and legacy of Historically Black Colleges and Universities. We offer a multi-channel approach to connect your brand with students, alumni, and educators.

At HBCU Original, our mission is straightforward: to celebrate the rich history, vibrant culture, and lasting legacy of HBCUs. We recognize the crucial role these institutions play in shaping higher education, promoting social justice, and empowering communities. Our coverage extends to the achievements of African Americans across sports, media, entertainment, business, technology, science, and beyond, including major leagues like the NFL, NBA, NCAA, NHL, MLB, MLS, and WNBA.

Our Audience

  • Demographics: Students, alumni, educators, and supporters of African American culture.

  • Engagement: 1.2M+ Video Views | 50K+ Weekly Web Requests.

  • Reach: Primary US audience (Ages 18-75) with significant 25-40 core engagement.

Digital Advertising Rates

Placement Size (Pixels) Rate (Monthly)
Leaderboard 728 × 90 $650
Medium Rectangle 300 × 250 $150
Skyscraper 160 × 600 $100

Premium Sponsorships

  • Sponsored Content: Custom articles, interviews, or featured stories aligned with your brand. Starting at $250/article.

  • Newsletter Sponsorship: Direct access to our subscriber base. Starting at $500/edition.

  • Social Media Promotion: Customized packages for Instagram Reels and posts reaching over 137k+ viewers.

  • Event Sponsorship: Partner with us for virtual/in-person events and the HBCU College Tour.

Why HBCU Original?

Our platform doesn’t just display ads; we tell stories. With 69.6% of our social reach coming from non-followers, your brand is guaranteed to find new eyes rather than just cycling through the same audience.

PLATFORM ANALYTICS & REACH

Metric Performance
Total Video Views 1,200,000+
Watch Time (Hours) 23,300
Content Library 1,602 Videos
Subscribers 4.59K
Instagram 90-Day Views 137,784
Instagram Non-Follower Reach 69.6%
Website Requests (7-Day) 50,925

WHY PARTNER WITH HBCU ORIGINAL?

  • Hyper-Targeted Audience: Reach HBCU students, alumni, and sports enthusiasts.
  • High Organic Discovery: 69.6% of social reach comes from non-followers, ensuring brand growth.
  • Cross-Platform Presence: Visibility across web, digital magazine, and social video.
  • Mission-Aligned Branding: Support excellence, equity, and inclusivity in education.

 

LINKS:

Contact Us: For inquiries regarding advertising opportunities or to request our full media kit, please contact our advertising team at contact@hbcuoriginal.com. We look forward to partnering with you to amplify your brand’s message and reach our engaged audience passionate about HBCUs and African American culture.

Thank you for considering HBCU Original as a platform to showcase your brand and support our mission of celebrating HBCUs.

HBCU Original
7311 Oxford Ave
Unit #7503
Philadelphia, PA 19111

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