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MEDIA KIT

HBCU Original Media Kit

Digital Media & Advertising Opportunities

Reach the Heart of HBCU Culture

HBCU Original is a digital media network dedicated to celebrating the history, culture, and excellence of Historically Black Colleges and Universities. Through sports, entertainment, education, business, technology, and storytelling, we highlight the people and moments shaping the future of HBCUs and the broader African American community.

Our platform connects brands with a passionate audience of students, alumni, educators, athletes, families, and supporters who value excellence, culture, and community.

Our Audience

Who We Reach

  • HBCU Students & Alumni
  • Student-Athletes & Sports Fans
  • Educators & Community Leaders
  • Supporters of African American Culture

Primary Audience: United States
Core Engagement: Ages 25-40

Platform Analytics & Reach

YouTube

1.4M+ Lifetime Views
5,000+ Subscribers
26K+ Watch Hours
1,600+ Videos Published

Instagram

600K+ Views
84.8K Accounts Reached
92.1% Non-Follower Discovery

Digital Platform

50K+ Weekly Website Requests

Why Partner With HBCU Original?

More Than Advertising — We Tell Stories

HBCU Original creates authentic content that connects brands with the culture, history, and communities that make HBCUs powerful.

Targeted Audience
Reach a passionate community invested in education, sports, culture, and achievement.

Organic Growth
Our content reaches beyond our current audience, helping brands connect with new viewers.

Multi-Platform Exposure
Gain visibility through digital articles, video content, social media, events, and special campaigns.

Partnership Opportunities

• Sponsored Articles & Features
• Video Sponsorships
• Social Media Campaigns
• Website Advertising
• HBCU Sports Coverage Partnerships
• Event Sponsorships
• HBCU College Tour Partnerships
• Custom Brand Collaborations

Advertising Options

Website Advertising

  • Leaderboard Banner (728 × 90): $650/month
  • Medium Rectangle (300 × 250): $150/month
  • Skyscraper Banner (160 × 600): $100/month

Premium Sponsorships

  • Sponsored Content: Starting at $250
  • Newsletter Sponsorships: Starting at $500
  • Social Media Promotion Packages: Custom Pricing
  • Event Sponsorships: Custom Packages Available

Partner With HBCU Original

HBCU Original is more than a media platform — we are a movement dedicated to celebrating excellence, preserving history, and amplifying the stories of the HBCU community.

Join us as we continue building a platform where culture, sports, and storytelling come together.

Contact

HBCU Original
7311 Oxford Ave
Unit #7503
Philadelphia, PA 19111

Email: contact@hbcuoriginal.com

Website: hbcuoriginal.com

Social Media:
YouTube: @THEHBCUORIGINAL
Instagram: @hbcuoriginal
Facebook: HBCU Original
X: @hbcuoriginal

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