Alumni Spotlight
Essence Fest 2026 puts Grambling State’s marching band and HBCU culture on a national stage
Coca-Cola is once again using the ESSENCE Festival of Culture to put a spotlight on HBCU pride, and this year Grambling State University is at the center of it.
The 2026 festival runs July 3-5 in New Orleans, and Coca-Cola has released its entertainment and cultural programming for the weekend. On the Coca-Cola Stage, the lineup includes performances from Destin Conrad, Coi Leray and Mario. But the bigger story for the HBCU community is a separate activation built around Coca-Cola’s “The World Is My Yard” platform, which brings actress Eva Marcille together with a performance from Grambling State’s World Famed Tiger Marching Band — one of the most recognized names in HBCU band culture.
The activation goes beyond a performance slot. Representatives from 15 HBCUs will be on-site holding office hours for prospective students and their families, covering admissions, academic programs, campus life and other pathways into HBCU education. That turns the festival into a recruiting and visibility opportunity as much as a cultural showcase — a chance for schools like Grambling State to reach families who may never set foot on a Southern HBCU campus otherwise.
This marks Coca-Cola’s 31st consecutive year as an Essence Fest partner. The company’s 2026 platform theme, “Every Side Shines,” is centered on music, wellness, culture and connection. Stephanie Eaddy, Coca-Cola’s senior director of cultural marketing, framed the festival as something bigger than a single weekend, calling it “a powerful platform for connection, community and impact.”
The festival’s footprint extends well past culture and music. Coca-Cola noted that the 2025 event generated more than $321 million in economic impact for New Orleans, supported upwards of 2,400 jobs, and produced over $103 million in income for local workers and businesses — numbers that underscore just how much weight Essence Fest carries for the city each summer.
For Grambling State, the appearance is another example of HBCU culture reaching a national audience through a mainstream platform — band culture, brand partnership, and student recruitment all overlapping in one weekend in New Orleans.
Alumni Impact
Alabama State University and Morris Brown College Forge New Graduate Education Pathway
MONTGOMERY, Ala. — In a move that highlights the continued spirit of collaboration among Historically Black Colleges and Universities, Alabama State University (ASU) and Morris Brown College have officially entered into a new partnership designed to expand educational opportunities for students seeking advanced degrees.
The two institutions signed a Memorandum of Understanding (MOU) on June 16, 2026, at Alabama State University’s historic campus in Montgomery, Alabama. The agreement creates a direct pathway for Morris Brown College graduates to apply for admission into Alabama State University’s graduate degree programs, including several online offerings.
University leaders say the partnership reflects a shared commitment to increasing access to higher education while preparing the next generation of professionals, educators, and community leaders.
“Historically Black colleges and universities have long worked together to create opportunities that transform lives and strengthen communities,” said Alabama State University President Dr. Quinton T. Ross Jr. “As an institution founded to educate and prepare teachers, this partnership brings us full circle. Joining with Morris Brown College to continue that legacy makes this collaboration especially meaningful.”
The agreement is expected to create new opportunities for Morris Brown graduates seeking advanced degrees, particularly in the field of education. Alabama State University’s College of Education will play a key role in supporting students as they continue their academic journeys.
Dean Anthony Broughton emphasized the importance of the collaboration in addressing future workforce needs.
“This partnership with Morris Brown College represents our shared commitment to student achievement and to creating pathways that support educational and professional advancement,” Broughton said. “We are excited to welcome and support Morris Brown students as they pursue careers in education and help strengthen the teaching workforce for generations to come.”
The signing ceremony brought together ASU President Dr. Quinton T. Ross Jr. and Morris Brown College President Dr. Kevin E. James, symbolizing the growing cooperation among HBCUs dedicated to student success and institutional advancement.
As HBCUs continue to innovate and build strategic partnerships, this agreement serves as another example of how Black colleges are working together to create opportunities that extend beyond graduation. The collaboration not only strengthens academic pathways but also reinforces the historic mission of HBCUs to uplift communities through education, leadership, and service.
HBCU Original Magazine will continue to follow this partnership and its impact on students across both institutions.
Alumni Impact
Arthur M. Blank Family Foundation’s HBCU Scholarship Initiative Tops $4.2 Million in Student Support
The Arthur M. Blank Family Foundation has reached an early milestone in its ambitious $50 million, 10-year scholarship commitment, announcing that more than $4.2 million has already been distributed to students attending Atlanta’s Historically Black Colleges and Universities.
Launched in October 2025, the initiative is designed to provide critical “gap funding” to juniors and seniors who are closest to graduation but may be held back by remaining financial balances. The program focuses specifically on students in their final semesters, a period when financial pressure is often most intense and traditional aid options have been exhausted.
To date, the foundation has supported approximately 600 students across three major HBCUs in Atlanta: Clark Atlanta University, Morehouse College, and Spelman College.
Breakdowns provided by the foundation show $1.45 million distributed to 290 students at Clark Atlanta, $1.24 million to 115 students at Morehouse, and $1.65 million to 189 students at Spelman.
Among the recipients is Kayla Drummond, a first-generation Clark Atlanta University student who is set to graduate this year. Drummond used the scholarship assistance to eliminate a remaining balance that had threatened her ability to complete her degree.
“From my first time stepping on Clark Atlanta’s campus I felt a sense of family and this is where I belong,” Drummond said. “This diploma isn’t just for me, it’s for my family, it’s for my friends, the love, the prayers, the support.”
Foundation leaders say the program is built to scale over the next decade, with the goal of supporting thousands of students while encouraging broader investment in HBCU student success nationwide.
“We’ve seen what’s possible when students get the support they need to cross the finish line,” said Margaret Connelly, managing director of Founder Initiatives at the Arthur M. Blank Family Foundation. “That’s what drives this work, and why we hope this initiative encourages others to invest in closing these gaps and helping more students achieve the futures they’ve worked so hard to reach.”
The initiative continues to position itself as one of the most significant private scholarship efforts supporting HBCU students in recent years.
Alumni Impact
NCCU’s Juan Velarde Named Finalist for Doris Robinson Scholar-Athlete Award
Alumni Impact
How to Watch Morehouse College vs. Howard University: TV, Live Stream Info, and Location for the 2024 HBCU NY Classic
By Mary Omatiga
Published: September 12, 2024, 09:00 AM
This Saturday, September 14, Morehouse College takes on Howard University in the 3rd annual HBCU NY Classic, airing live on CNBC and streaming on Peacock. This highly anticipated matchup kicks off the start of HBCU Homecoming week, where fans, students, and alumni will gather at MetLife Stadium for the world’s largest HBCU Homecoming celebration.
Expect a day filled with exciting festivities, including a drumline showcase, step show, and a battle of the bands, all culminating in a halftime performance by Grammy Award-winning artist Sean Paul. Live coverage of the game begins at 3:00 PM ET. Find out how to tune in below.
How to Watch Morehouse College vs. Howard University:
- Date: Saturday, September 14
- Location: MetLife Stadium, East Rutherford, New Jersey
- Time: 3:00 PM ET
- TV Channel: CNBC
- Live Stream: Peacock
Game Location:
The game will be held at MetLife Stadium, home to the New York Giants and Jets, in East Rutherford, New Jersey.
Head-to-Head Matchup:
The Morehouse Tigers and Howard Bison share a fierce rivalry dating back to the 1920s. Here are their most recent results:
- September 10, 2011 – Howard 30, Morehouse 27
- September 1, 2012 – Howard 30, Morehouse 29
- September 7, 2013 – Howard 27, Morehouse 16
- September 13, 2014 – Howard 35, Morehouse 17
- September 9, 2023 – Howard 65, Morehouse 19
What Does HBCU Stand For?
HBCU stands for Historically Black Colleges and Universities, institutions founded with the mission of providing higher education opportunities to Black Americans.
Alumni Spotlight
Forbes Names Howard University as the Top HBCU in the Nation
WASHINGTON – Forbes magazine has recognized Howard University as the #1 historically Black college or university (HBCU) in the nation, according to its 2024-2025 America’s Top Colleges rankings.
The annual list showcases 500 schools producing “successful, high-earning and influential graduates from all economic backgrounds, with less student debt.” The colleges were ranked based on return on investment, average student debt, and outcomes for graduates. The publication also considered freshman-to-sophomore retention rates, on-time graduation, and alumni salaries.
In addition to its ranking as the top HBCU, Howard was also ranked among the top 100 colleges in the northeast (#95). Other HBCUs on the Forbes list include Spelman College, Morehouse College, Florida Agricultural and Mechanical University, North Carolina A&T State University, and Hampton University.
The Forbes ranking comes as Howard University continues to grow its groundbreaking programs amid a surge in enrollment. Last month, the University accepted a record-breaking $175 million gift from Bloomberg Philanthropies to support its College of Medicine, public health initiatives, and education of health professionals of color. The University is also home to the first U.S. Department of Defense University Affiliated Research Center at an HBCU, funded through a $90 million grant from the U.S. Air Force to conduct research on technological systems and artificial intelligence. Additional research centers have put the University at the forefront of thought leadership in fields including microchip design and validation, journalism, the humanities, disease research, data science and cybersecurity, nanotechnology, health and wellness, business, civil rights, and gender studies.
“Howard University’s top ranking among HBCUs adds momentum to our march into the upper tier of the nation’s research institutions,” said Howard University President Ben Vinson III, Ph.D. “Howard’s singular influence at the nexus of intellectual discovery and global culture cannot be overstated, and we will continue to push the boundaries of knowledge to help the world solve its most pressing challenges.”
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