The Allstate HBCU Legacy Bowl is entering a new era.

The Black College Football Hall of Fame has officially announced that the premier HBCU postseason all-star game will relocate from New Orleans to Atlanta beginning in 2027. The sixth annual HBCU Legacy Bowl is scheduled to take place on February 27, 2027, at Center Parc Stadium in downtown Atlanta.

Since its launch in 2021, the HBCU Legacy Bowl has become one of the most important showcases for draft-eligible HBCU football players, giving student-athletes the opportunity to perform in front of NFL scouts, coaches, and executives from all 32 NFL teams.

According to event organizers, the move to Atlanta is designed to create greater opportunities for athletes, coaches, students, and corporate partners while expanding the reach of the event’s highly successful Career Fair.

“Atlanta represents tremendous growth and opportunity for the Allstate HBCU Legacy Bowl and the young people we serve,” said Doug Williams, Super Bowl XXII MVP and co-founder of the Black College Football Hall of Fame. “We believe this next chapter will elevate the experience for our students, fans, partners, and NFL scouts while continuing to honor the proud traditions and lasting impact of HBCU football.”

Williams and fellow Black College Football Hall of Fame co-founder James “Shack” Harris launched the HBCU Legacy Bowl in 2021. Over the past five years, the event has been hosted at Tulane University’s Yulman Stadium in New Orleans with support from the NFL and the New Orleans Saints organization.

The game features top talent from HBCU programs across the country, including players from the SWAC, MEAC, CIAA, SIAC, independent HBCUs, and NAIA programs. Participants are divided into Team Gaither and Team Robinson, named after legendary coaches Jake Gaither and Eddie G. Robinson.

Beyond football, the HBCU Legacy Bowl has established itself as a powerful platform for career development. The annual Career Fair connects HBCU students and graduates with leading employers, professional organizations, and networking opportunities that extend well beyond the playing field.

“Atlanta offers increased accessibility, expanded accommodations, and a broader platform to continue growing the impact of our mission,” organizers noted.

James “Shack” Harris emphasized the importance of continued support from Allstate, stating that the partnership has helped transform the event into a premier opportunity for HBCU student-athletes while creating meaningful career pathways for students and graduates.

With Atlanta’s rich HBCU culture, thriving business community, and status as a major transportation hub, many believe the move will further elevate the national profile of the HBCU Legacy Bowl and the talented athletes it showcases.

As the event prepares for its next chapter, one thing remains unchanged: its mission to celebrate HBCU excellence while opening doors to opportunities both on and off the field.