Apple’s Arts and Entertainment Accelerator Program for HBCU Students Has Commenced for the Year!

Apple, in partnership with Southern Company and Propel Center, has started its 2024 initiative aimed at fostering diversity and inclusivity as part of their Racial Equity and Justice Initiative in the arts and entertainment industry. The Arts and Entertainment Accelerator Program for students from Historically Black Colleges and Universities (HBCUs) reflects Apple’s ongoing commitment to supporting underrepresented communities and providing young, talented individuals with the resources and opportunities to succeed in their chosen fields.

Program Overview

The Arts and Entertainment Accelerator Program works closely with 19 HBCUs and hosts 50 HBCU students for an immersive two-week experience. The program started on June 10 at Tennessee State University and will conclude at Clark Atlanta University the week of June 16. The program is designed to equip students with the necessary skills, knowledge, and industry connections to excel in the competitive arts and entertainment sectors. Participants will have the chance to engage with industry leaders, attend workshops, and gain hands-on experience with the latest technology and creative tools provided by Apple.

“Apple is dedicated to empowering the next generation of artists and creators,” said Lisa Jackson, Apple’s Vice President of Environment, Policy, and Social Initiatives. “By investing in HBCU students, we are not only helping to diversify the industry but also ensuring that these talented individuals have the support and resources they need to thrive.”

Key Components of the Program

Workshops and Masterclasses: Students will participate in a series of workshops and masterclasses led by industry professionals, covering various aspects of the arts and entertainment industry, including music production, filmmaking, digital media, and more.

Mentorship Opportunities: The program will pair students with mentors from Apple and its network of industry professionals. These mentors will provide guidance, career advice, and support, helping students navigate their paths in the industry.

Hands-On Projects: Participants will have the opportunity to work on real-world projects using Apple’s state-of-the-art technology. This practical experience is designed to enhance their skills and prepare them for future careers.

Networking Events: Throughout the program, students will attend networking events where they can connect with peers, professionals, and potential employers, building valuable relationships that can support their career growth.

Enhancing Diversity in the Arts and Entertainment Industry

The 2021 launch of the Arts and Entertainment Accelerator Program is part of Apple’s broader $100 million pledge to enhance diversity and inclusion across various industries. By focusing on HBCU students, Apple aims to address the historical underrepresentation and systemic obstacles faced by many people of color.

“We recognize the importance of diverse voices in shaping the future of arts and entertainment,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services. “This program is about giving talented HBCU students the opportunities and exposure they need to succeed and make their mark on the industry.”

Impact and Future Prospects

The initiative has been widely praised for its potential to create significant positive impact. By providing HBCU students with direct access to resources and industry leaders, Apple is helping to bridge the gap between education and professional success for underrepresented groups.

“This program is a game-changer for HBCU students aspiring to enter the arts and entertainment industry,” said Dr. Roslyn Clark Artis, President of Benedict College. “It not only provides them with critical skills and knowledge but also opens doors to invaluable opportunities and networks.”

Looking ahead, Apple plans to continue and expand the Arts and Entertainment Accelerator Program, potentially including more HBCUs and increasing the number of participants. The success of this initiative could serve as a model for other companies seeking to invest in diversity and inclusion within their industries.

In a groundbreaking achievement, Morgan Price has made history by becoming the first athlete from a historically Black college or university (HBCU) to win a national collegiate gymnastics championship. Competing for Fisk University, Price secured the title with an impressive all-around score of 39.225 at the USA Gymnastics’ 2024 Women’s Collegiate National Championships held in West Chester, Pennsylvania.

USA Gymnastics proudly announced, “Morgan Price is the first USAG Collegiate National Champion from an HBCU!” This historic win came amidst fierce competition from athletes representing 12 different college teams.

Price’s journey to this historic victory began in 2023 when she joined Fisk University’s newly formed intercollegiate gymnastics team. Initially, she had committed to the University of Arkansas, but a compelling question from Fisk’s Coach Corrine Tarver—”Do you want to make history?”—led her to switch her allegiance to Fisk University.

Since its inception, Fisk University’s gymnastics team has attracted significant media attention, featured on ESPN, and enjoyed sold-out meets. Reflecting on her experience, Price shared in 2023, “It is enjoyable to be around your culture. Since we are the first, we have a lot of eyes on us, and our support system is excellent. Seeing the fans and little girls cheering us on was super fun.”

Her team celebrated her remarkable win with a triumphant social media post declaring, “THE PRICE IS RIGHT. Etch her name in the HISTORY BOOKS.”

Price’s achievements continue as she is set to compete in the Individual Event finals on Sunday, showcasing her skills on vault, bars, and floor.

In the heart of bustling cities and nestled in the serene landscapes of the South, Historically Black Colleges and Universities (HBCUs) stand as beacons of opportunity, empowerment, and community. As another academic year draws to a close, it’s time to honor and celebrate the incredible achievements of the graduates who have walked the halls of these esteemed institutions. So, to all the HBCU grads, from Howard University to Xavier University of Louisiana, from Alabama State University to Delaware State University, we extend our warmest congratulations!

Each HBCU holds a unique place in the tapestry of American higher education, nurturing the minds and spirits of students from diverse backgrounds and experiences. From the vibrant campus life of Florida A&M University to the rich cultural heritage of Hampton University, from the innovative spirit of North Carolina A&T State University to the historic legacy of Tuskegee University, these institutions have played a vital role in shaping the leaders, scholars, and trailblazers of tomorrow.

To the graduates of Bowie State University, Claflin University, and Dillard University, among others, your journey has been marked by moments of triumph, resilience, and growth. As you prepare to embark on the next chapter of your lives, armed with knowledge, passion, and determination, know that the entire HBCU community stands behind you, cheering you on every step of the way.

To the faculty, staff, and administrators who have dedicated themselves to nurturing the academic and personal development of HBCU students, we express our deepest gratitude for your unwavering support and commitment to excellence.

As you don your caps and gowns, prepare to walk across the stage, and accept your hard-earned diplomas, remember the values instilled in you by your alma mater: integrity, scholarship, and service. Whether you’re entering the workforce, pursuing advanced degrees, or blazing new trails in entrepreneurship and innovation, carry the spirit of HBCU pride with you wherever you go.

To the parents, families, and communities who have stood by your side, offering love, encouragement, and unwavering belief in your potential, we celebrate your sacrifices and contributions to the success of these remarkable graduates.

And to the future generations of HBCU students, may you be inspired by the achievements of those who have come before you, and may you continue to honor the legacy of excellence and achievement that defines the HBCU experience.

Congratulations, HBCU grads! Your accomplishments are a testament to your hard work, dedication, and resilience. As you set forth to make your mark on the world, remember that the sky is the limit, and the HBCU community stands ready to support you every step of the way. Here’s to a bright and promising future filled with endless possibilities!