Connect with us

Events

Under Armour Celebrates Maryland HBCUs with “Sisterhood in Style” Sneaker Campaign

HBCU ORIGINAL

Published

on

Published by HBCU Original | June 13, 2025

Under Armour is giving HBCU pride a fashionable step forward with its latest sneaker drop and campaign celebrating Black sisterhood, Greek life, and the vibrant legacy of Maryland’s historically Black colleges.

For the launch of its newest lifestyle sneaker, the UA Echo, Under Armour partnered with Baltimore native and award-winning photographer Devin Allen to shoot the “Sisterhood in Style” campaign. The powerful visuals were brought to life on the campuses of Bowie State University and Morgan State University, spotlighting women from the first Black Greek-letter sorority in bold, expressive styles.

More than a simple product release, “Sisterhood in Style” tells a deeper story—one of culture, community, and representation. The campaign highlights tradition and individuality, showing how today’s HBCU students are redefining style on their own terms.

“More than a product spotlight, Sisterhood in Style reflects UA’s broader commitment to innovation and community—empowering the next generation to show up boldly, break boundaries, and define their own style codes,” Under Armour shared in a press release.

The new UA Echo sneaker, designed in a striking pink and green colorway, is now available online for $150—a clear nod to the heritage of Alpha Kappa Alpha Sorority, Inc.

This campaign continues Under Armour’s connection to local education institutions. Last fall, the brand also gave back to Baltimore City College and Baltimore Polytechnic Institute by donating to their athletic programs and creating custom school merchandise.

With “Sisterhood in Style,” Under Armour isn’t just releasing a sneaker—it’s recognizing the beauty, strength, and cultural impact of Black women at HBCUs. And that’s a story worth walking in.

#HBCUOriginal #SisterhoodInStyle #BowieState #MorganState #UnderArmour #BlackExcellence #GreekLife

We are dedicated to celebrating the rich history, vibrant culture, and enduring legacy of Historical Black Colleges and Universities (HBCUs). Our mission is to provide a platform that honors the invaluable contributions of HBCUs to higher education, social justice, and community empowerment. Through insightful articles, engaging narratives, and meaningful dialogue, we strive to amplify the voices, experiences, and achievements within the HBCU community. By fostering awareness, appreciation, and support for HBCUs, we aspire to inspire current and future generations to pursue excellence, equity, and inclusivity in education and beyond.

Events

HBCU Clash at the Linc: Michael Vick’s Norfolk State vs. DeSean Jackson’s Delaware State Set for October 30

HBCU ORIGINAL

Published

on

PHILADELPHIA, PA — Two Eagles legends turned HBCU head coaches are coming back to the city that made them icons — but this time, they’re calling the shots from the sidelines.

On Thursday, October 30, Lincoln Financial Field will host a historic showdown as Michael Vick’s Norfolk State Spartans face off against DeSean Jackson’s Delaware State Hornets. The former NFL teammates — known for electrifying fans during their time with the Philadelphia Eagles — now lead two of the most respected HBCU football programs. Tickets go on sale Tuesday, June 17 at 10 AM at Ticketmaster.com.

“For years, Vick and Jackson gave Philly highlight after highlight,” said Frank Gumienny, COO of the Eagles. “Now, they’re creating a legacy off the field, shaping young lives and elevating HBCU culture. We’re honored to host this game at Lincoln Financial Field.”

Both Vick and Jackson are stepping into their inaugural seasons as college head coaches. Jackson, who famously walked off with the “Miracle at the Meadowlands” in 2010, now brings that same spark to Delaware State. “Being at Delaware State is about transformation — for me and for the students,” said Jackson. “This game is more than football. It’s a cultural moment for HBCUs and a life-changing opportunity for our scholar-athletes.”

Vick, who earned NFL Comeback Player of the Year in 2010, echoed the sentiment. “The Linc holds unforgettable memories for me,” he said. “To return as a head coach is surreal, and to do it alongside my brother DeSean is even more special. This is about showcasing what our HBCUs are building.”

More than just a game, the event will include programming focused on career readiness, work-based learning, and networking opportunities — all designed to empower students both on and off the field.

“This isn’t just a game, it’s a platform,” said Dr. Tony Allen, President of Delaware State, and Dr. Javaune Adams-Gaston, President of Norfolk State, in a joint statement. “We’re shining a light on the excellence and return on investment HBCUs deliver every day.”

Dr. Melody Webb, Athletic Director at Norfolk State, added, “This is a statement moment for HBCU football. Our players, coaches, and institutions deserve to be seen on a national stage, and this game gives us just that.”

Presented by the Philadelphia Eagles, this matchup represents the power of HBCU pride, legacy, and future — all under the lights at one of the NFL’s most iconic venues.

Source: Adapted from original coverage by PhiladelphiaEagles.com

Continue Reading

Events

Roots Picnic 2025 Day 2: The Roots, Meek Mill, Lenny Kravitz, CeeLo Green & Backyard Band Rock Philly

HBCU ORIGINAL

Published

on

Day 2 was a MOVIE. From legendary acts to hometown love — the energy was on 100 all day!

🔥 The Roots took their stage to another level, backed by surprise moments and that signature Philly soul.
🎺 Go-Go Backyard Band x CeeLo Green gave us that D.C. bounce with a soulful twist.
🎤 Meek Mill shut it down with a performance that had the whole crowd screaming “Dreams & Nightmares!”
🎸 Lenny Kravitz brought the rockstar fire — pure artistry.

HBCU Original was back in the mix, covering every unforgettable moment and repping the culture loud and proud.

💥 Roots Picnic 2025 = history in motion.

👉🏾 More info & lineup: therootspicnic.com

#HBCUOriginal, #RootsPicnic2025, #TheRoots, #MeekMill, #LennyKravitz, #CeeLoGreen, #GoGoBackyardBand, #PhillyVibes, #BlackCulture, #OnSetWithHBCUOriginal

Continue Reading

Events

The Roots Picnic 2025 Day One Recap: Maxwell, Latto, GloRilla, Jeezy & Musiq Soulchild Bring the Heat

HBCU ORIGINAL

Published

on

The vibes were real, and the performances? Next level. 🔥

Maxwell, Latto, GloRilla, Musiq Soulchild, Jeezy, and more lit up the stage and gave the crowd unforgettable moments.

HBCU Original was on the scene, covering the event, connecting with the culture, and watching a few of the dopest performances of the night. 🎥🎙️

Let’s talk about it — Latto tore the set UP! Her energy, crowd control, and presence were undeniable. One of the most talked-about sets of the night.

Catch the full lineup and stay in the loop 👉🏾 therootspicnic.com

🎶 This was just Day One. More vibes to come!
#HBCUOriginal #RootsPicnic2025 #Latto #Maxwell #GloRilla #MusiqSoulchild #Jeezy #LiveMusic #BlackCulture #OnSetWithHBCUOriginal

Continue Reading

Events

Southern University Students Win Sports Emmy for Celebrated Documentary

HBCU ORIGINAL

Published

on

BATON ROUGE, La. (WAFB) – Five talented students from Southern University have won a prestigious Sports Emmy Award for their documentary, The Hidden Sport.

The award-winning project earned national acclaim for its compelling storytelling and high production value. The documentary was initially named a finalist, bringing significant attention to its creators and the legacy it honors.

The student team—Sydney Cuillier, Ashley Lovelace, Verbon Muhammad, Loren Sullivan, and Eric White—affectionately known as “The Dream Team,” created The Hidden Sport to shine a light on the iconic Southern University Human Jukebox marching band. The film explores the band’s cultural influence on sports at historically Black colleges and universities (HBCUs).

Inspired by the relentless dedication of the Human Jukebox, the team was motivated to capture and celebrate the artistry, discipline, and athleticism that band members embody. After releasing a teaser of the documentary on social media, it quickly went viral, amassing over 100,000 views.

“We wanted to highlight the time, effort, and commitment these musicians pour into their craft,” said Cuillier. “They train and perform with the same intensity and rigor as athletes—that’s what gave birth to the idea of The Hidden Sport.”

The documentary is also a heartfelt tribute to two influential figures in Southern University’s athletic and musical community: Caleb Wilson, a dedicated band member, and Sean Wallace, a beloved football coach—both of whom passed away during the production. The students dedicated the film in their memory.

The winners were announced during the 2025 Sports Emmy Awards ceremony held in New York City on Tuesday, May 20.

In a gesture of giving back, the students plan to allocate part of the award proceeds to support the Human Jukebox program, its media team, and scholarships for future students pursuing similar creative paths.

One of the filmmakers, a native of Monroe, also helped bring regional pride to the Emmy-winning achievement.

Continue Reading

Campus

🎢 HBCU Original Presents: Top Amusement Parks to Visit by Region – For HBCU Students, Alumni & Families 🎡

HBCU ORIGINAL

Published

on

Whether you’re repping your Greek letters, planning a student org trip, or making memories with your HBCU family—HBCU Original curated the top amusement parks across the country organized by region for easy trip planning!


🔹 SOUTHEAST REGION

Florida, Georgia, South Carolina, North Carolina, Alabama, Mississippi

🎡 1. Walt Disney World – Orlando, FL

  • Nearby: FAMU, Bethune-Cookman, Edward Waters

🎬 2. Universal Orlando – Orlando, FL

  • Nearby: Same as above

🌊 3. Myrtle Waves Water Park – Myrtle Beach, SC

  • Nearby: South Carolina State, Claflin, Allen University

🎢 4. Six Flags Over Georgia – Atlanta, GA

  • Nearby: Spelman, Morehouse, Clark Atlanta, Fort Valley State

🎠 5. Wild Adventures – Valdosta, GA

  • Nearby: Albany State, Savannah State

🌀 6. Island H2O Water Park – Kissimmee, FL

  • Nearby: FAMU, BCU

💦 7. Geyser Falls – Choctaw, MS

  • Nearby: Jackson State, Alcorn State, Mississippi Valley State


🔸 MID-ATLANTIC REGION

Maryland, Washington DC, Virginia, Delaware, Pennsylvania

🎢 1. Six Flags America – Upper Marlboro, MD

  • Nearby: Bowie State, Howard, Morgan State, Coppin State

🏰 2. Busch Gardens – Williamsburg, VA

  • Nearby: Hampton University, Norfolk State

🎡 3. Kings Dominion – Doswell, VA

  • Nearby: Virginia State, Virginia Union

🍫 4. Hersheypark – Hershey, PA

  • Nearby: Cheyney University, Lincoln University (PA), Delaware State University


🔹 SOUTHWEST REGION

Texas, Louisiana, Oklahoma, Arkansas

🎢 1. Six Flags Fiesta Texas – San Antonio, TX

  • Nearby: Prairie View A&M, Texas Southern, Huston-Tillotson

🎠 2. Kemah Boardwalk – Kemah, TX

  • Nearby: Texas Southern University

🤠 3. Frontier City – Oklahoma City, OK

  • Nearby: Langston University

🏖️ 4. Magic Springs Theme & Water Park – Hot Springs, AR

  • Nearby: Philander Smith, Arkansas Baptist, UAPB


🔸 MIDWEST REGION

Ohio, Missouri, Illinois, Michigan

🎡 1. Cedar Point – Sandusky, OH

  • Nearby: Central State, Wilberforce University

🎢 2. Six Flags St. Louis – Eureka, MO

  • Nearby: Lincoln University (MO), Harris-Stowe State University


🔹 NORTHEAST REGION

New Jersey, New York, Connecticut, Massachusetts

🧀 1. Nickelodeon Universe – American Dream, East Rutherford, NJ

  • Nearby: Lincoln (PA), Cheyney, Delaware State (road trip)


🎁 BONUS TRAVEL TIPS (from HBCU Original):

  • 🎓 Look out for HBCU Day and College Nights at theme parks

  • 🧳 Organize student group or alumni chapter rates early

  • 📸 Don’t forget to tag your trip: #HBCUOriginalTravels #DivineNineOnTheMove #HBCUFamilyTrips

  • 🎟️ Ask about Greek Discounts and Spring Break Specials

  • 🚐 Perfect for student orgs, youth programs, and summer mentorship camps

Continue Reading

Trending