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Uniting HBCU Athletics: MEAC Commissioner Stills on the Groundbreaking HBC4Us Partnership

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A new era is dawning in Black college sports. The HBC4Us Association—a historic alliance between the SWAC, MEAC, SIAC, and CIAA—aims to protect, promote, and advance the legacy of Historically Black Colleges and Universities (HBCUs) through a united voice.

This partnership brings together four influential leaders:

  • Sonja O. Stills, Commissioner, Mid-Eastern Athletic Conference (MEAC)

  • Dr. Charles McClelland, Commissioner, Southwestern Athletic Conference (SWAC)

  • Jackie McWilliams Parker, Commissioner, Central Intercollegiate Athletic Association (CIAA)

  • Dr. Anthony Holloman, Commissioner, Southern Intercollegiate Athletic Conference (SIAC)

A United Vision for HBCU Sports

MEAC Commissioner Sonja Stills described the move as long overdue.
“It’s a way to solidify our group. We’ve been working together since Commissioner Holloman came aboard, meeting monthly. Now, when people—especially Corporate America—approach us, they’ll know they’re dealing with one unified body of institutions.”

At the core of HBC4Us is a shared commitment to preserve HBCU culture, from the pageantry of game day to the traditions that define these schools. The group initially collaborated while advocating to Congress for HBCU athletics, seeking to secure resources and recognition in an evolving college sports environment.

“We want the best for our student-athletes,” Stills emphasized. “This is about keeping HBCU programs strong, relevant, and focused on their mission—graduating student-athletes.”

Tackling Challenges Head-On

Two pressing issues stand out: the transfer portal and NIL (Name, Image, Likeness) opportunities. HBC4Us aims to work with corporate partners to create competitive incentives so that top athletes see HBCUs as their first choice—and their long-term home.

“We want to build a pot of resources for our student-athletes so they can stay, focus, and succeed,” Stills explained.

Building Beyond the Field

HBC4Us will introduce joint programming in:

  • Leadership Development

  • Mental Health Support

  • Conflict Management

These initiatives focus on producing well-rounded athletes prepared for life beyond sports, with scholarships, internships, and mentorship opportunities to support both their athletic and personal growth.

Core Mission Areas of HBC4Us

  1. Student-Athlete Leadership & Development – Mentorship, skill building, and holistic support.

  2. Preservation of Cultural Heritage – Celebrating the history and traditions of HBCU athletics.

  3. Competitive Excellence – Strengthening programs to succeed regionally and nationally.

  4. Financial Sustainability & Partnerships – Securing sponsorships and funding for long-term growth.

  5. Unified Advocacy – Representing HBCU interests in NCAA governance and public policy.

  6. Holistic Welfare – Promoting mental health, academics, and career readiness.

A Friendly Rivalry Remains

While united off the field, the commissioners remain competitive on game day. Stills joked about her upcoming matchup against McClelland at the 2025 MEAC/SWAC Kickoff Challenge on Aug. 23 in Atlanta.
“I love me some Charles McClelland—but I want that hash mark on the MEAC side!”

The MEAC celebrates its 55th anniversary this season. Supporters can donate to the MEAC Foundation’s 55 for 55 Campaign at www.meacsports.com, with proceeds benefiting student-athlete programs across its member schools.

About HBC4Us

Formally established on July 30, 2025, during a leadership retreat at the Salamander Hotel in Washington, D.C., the HBC4Us Association represents the united front of HBCU athletics. It is committed to elevating the profile of these storied programs and ensuring their place in the future of collegiate sports.

“This is a new era of collaboration,” the commissioners said in a joint statement. “We are committed to honoring our legacy while creating opportunities that ensure the competitiveness and sustainability of HBCU athletics for generations to come.”

We are dedicated to celebrating the rich history, vibrant culture, and enduring legacy of Historical Black Colleges and Universities (HBCUs). Our mission is to provide a platform that honors the invaluable contributions of HBCUs to higher education, social justice, and community empowerment. Through insightful articles, engaging narratives, and meaningful dialogue, we strive to amplify the voices, experiences, and achievements within the HBCU community. By fostering awareness, appreciation, and support for HBCUs, we aspire to inspire current and future generations to pursue excellence, equity, and inclusivity in education and beyond.

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Talladega College Athletics Joins Ballers Against Bullets to Promote I WANT TO LIVE Campaign

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Talladega College Athletics Joins Ballers Against Bullets to Promote I WANT TO LIVE Campaign

Student athletes are using their platform to support gun violence prevention and encourage safer communities.

TALLADEGA, Ala. Before the final score could tell the story, Talladega College’s junior varsity men’s basketball team delivered a message about something bigger than the game.

The team opened its season against Snead State Community College on October 26 wearing shirts that read I WANT TO LIVE, introducing a partnership between Talladega College Athletics and the Agency for Substance Abuse Prevention through its Ballers Against Bullets initiative.

The effort will extend beyond the basketball season opener. Talladega’s athletic teams plan to wear the campaign’s apparel at games throughout the academic year, bringing a message of safety and violence prevention to students, fans, and surrounding communities.

According to the announcement, the partnership follows recent fatal shootings in the local community. Through their participation, Talladega student athletes are calling attention to the impact of gun violence and encouraging young people to protect their lives and futures.

Ballers Against Bullets brings together athletes, barbers, entertainers, educators, and community leaders to promote responsible decisions and prevent gun misuse. The I WANT TO LIVE campaign carries that message through sports, fashion, music, and youth culture.

For Talladega, the partnership creates an opportunity to connect athletic competition with community involvement. Players can reach other young people who recognize them as teammates, classmates, friends, and role models.

Talladega College Athletics also recognized the basketball team’s participation on social media, reinforcing the campaign’s focus on the value of student athletes’ lives and the need for safer communities.

The effort reflects the longstanding connection between HBCUs and community leadership. By bringing prevention messages into its athletic programs, Talladega is giving students a visible role in addressing concerns that reach beyond campus.

As Ballers Against Bullets works to connect with more colleges and universities, Talladega’s participation offers an example of how athletic departments can help carry the message throughout the school year.

The Alabama based Agency for Substance Abuse Prevention leads the initiative as part of its work in community education and prevention. Through this partnership, a shirt worn before a basketball game becomes an invitation to keep the conversation going about safety, responsibility, and the futures young people deserve.

Tags: Talladega College, Talladega College Athletics, Ballers Against Bullets, I WANT TO LIVE, Agency for Substance Abuse Prevention, HBCU News, HBCU Sports, HBCU Original, Gun Violence Prevention, Student Athletes, Community Safety, Youth Advocacy, College Basketball, Talladega Alabama

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Allen’s Habibu, Albany State’s Haywood Earn SIAC Cross Country Honors

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Allen’s Habibu, Albany State’s Haywood Earn SIAC Cross Country Honors

ATLANTA — A school record for Allen’s Salisu Habibu and a personal best for Albany State’s Sydney Haywood earned the runners SIAC cross country recognition Oct. 27.

Habibu claimed Men’s Runner of the Week after completing an 8-kilometer race in 25:44, lowering his own Allen record. The junior finished second among 112 runners and helped the Yellow Jackets place seventh in a 16-team field.

Allen posted a team average of 28:42 in what the conference described as a program-best performance.

Haywood received Women’s Runner of the Week following the UAH Chargers XC Invitational on Oct. 24 in Huntsville, Alabama. She covered the 6-kilometer course in 23:30.8, improving her previous best of 24:36.5 by more than a minute.

The sophomore finished 177th overall and was Albany State’s third runner across the line. Her performance contributed to the fastest team 6K finish in school history, according to the conference.

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Westlake Tops Latest Metro Atlanta Band of the Year Rankings

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Westlake Tops Latest Metro Atlanta Band of the Year Rankings

Jonesboro and Pebblebrook lead the pursuit as tight scores and standout category performances keep the field competitive.

ATLANTA, Ga. (October 26, 2026) — Westlake High School holds the No. 1 spot in the latest Red Lobster Metro Atlanta Band of the Year High School Division rankings, using strong performances across all five scoring categories to establish a 23.5-point lead.

Westlake tops the standings with 358.25 points, followed by Jonesboro with 334.75 and Pebblebrook with 332. Creekside ranks fourth with 326.50 points, while Southwest DeKalb completes the top five with 321.75.

Behind Westlake, the standings leave little separation among the leading contenders. Jonesboro holds a 2.75-point advantage over Pebblebrook, and just 13 points separate second place from fifth.

Westlake’s position reflects its strength throughout the competition. The band leads Picture Drill and Design with 112 points and Auxiliary with 49.25. It also shares first place with Pebblebrook in Musicality at 80 points and Percussion at 59.

In Drum Major scoring, Westlake’s 58 points place it just behind category leader Southwest DeKalb, which earned 59.

Jonesboro remains Westlake’s closest challenger. The Cardinals rank second in Picture Drill and Design with 110 points, third in Musicality with 78 and third in Auxiliary with 44.75. Those results have helped Jonesboro maintain a narrow edge over Pebblebrook, whose shared leads in Musicality and Percussion anchor its third-place position.

The complete standings are:

Rank School Points
1 Westlake High School 358.25
2 Jonesboro High School 334.75
3 Pebblebrook 332.00
4 Creekside High School 326.50
5 Southwest DeKalb High School 321.75
6 New Manchester High School 317.50
7 Stephenson High School 313.75
8 South Cobb High School 311.50
9 Arabia Mountain High School 310.50
10 McNair High School 310.25
11 Tri-Cities High School 307.75
12 Carver High School 304.00
13 Morrow High School 303.75
14 Midtown High School 298.50
15 Berkmar High School 296.50

Several programs outside the overall top five are making a strong impression in individual categories.

Carver, ranked 12th overall, holds second place in Auxiliary with 46 points. McNair ranks fourth in Musicality and shares third place in Percussion, despite sitting 10th in the overall standings. Langston Hughes, which is outside the top 15, ranks fifth in Picture Drill and Design with 106 points.

Percussion features one of the closest category races. Westlake and Pebblebrook share the lead with 59 points, while Arabia Mountain, McNair and New Manchester are tied just one point behind.

The Drum Major standings are similarly tight. Southwest DeKalb leads with 59 points, followed by Westlake with 58. Arabia Mountain and New Manchester share the next position with 57.

Those results underscore the depth of the competition, with programs throughout the standings earning recognition for specific strengths.

The race for a place in the overall top five also remains close. Sixth-place New Manchester has 317.50 points, putting it 4.25 behind Southwest DeKalb. Stephenson follows with 313.75, while South Cobb, Arabia Mountain and McNair are separated by just 1.25 points.

Farther down the standings, only four points separate Tri-Cities, Carver and Morrow.

For Westlake, the challenge is to maintain the consistency that has produced the lead. Jonesboro and Pebblebrook remain its nearest competitors, while Creekside, Southwest DeKalb and New Manchester continue to press for stronger positions.

The latest rankings offer a snapshot of a competitive field in which musical execution, field design, percussion, auxiliary performance and student leadership all contribute to the overall result. Westlake has set the pace, but close margins throughout the standings give bands across Metro Atlanta plenty to pursue.

For rankings and event information, visit BandOfTheYear.com.

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Dominique Wilkins to Headline Alabama State Basketball Tip-Off Dinner Oct. 27

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The annual celebration will bring Hornet supporters together to benefit the Hornet NIL Fund.

MONTGOMERY, Ala. — Basketball Hall of Famer Dominique Wilkins is coming to Alabama State University as the featured guest for the 2026 Basketball Tip-Off Dinner, now scheduled for Tuesday, October 27, at 7 p.m.

The event will take place at the John Garrick Hardy Student Center on campus, with proceeds benefiting the Hornet NIL Fund.

The annual dinner gives alumni, students, fans and members of the Montgomery community an opportunity to celebrate Alabama State basketball while supporting the program. Wilkins’ appearance adds another prominent basketball name to the gathering following last year’s sold-out dinner featuring Penny Hardaway and Cynthia Cooper.

This year’s event will continue that tradition, bringing supporters together ahead of the basketball season and highlighting the university’s athletic history.

Alumni, local businesses and community members are encouraged to purchase tickets early following the strong turnout for last year’s celebration.

Event Details

  • Date: Tuesday, October 27, 2026
  • Time: 7 p.m.
  • Location: John Garrick Hardy Student Center, Alabama State University
  • Special guest: Dominique Wilkins
  • Proceeds benefit: Hornet NIL Fund

Purchase tickets here

Tags: Alabama State University, Alabama State Hornets, Dominique Wilkins, HBCU Basketball, Hornet NIL Fund, Basketball Tip-Off Dinner, SWAC Basketball, HBCU Sports, Montgomery Alabama, College Basketball, HBCU Original, Alabama State Athletics, 2026 Basketball Season

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Alumni Spotlight

Essence Fest 2026 puts Grambling State’s marching band and HBCU culture on a national stage

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Coca-Cola is once again using the ESSENCE Festival of Culture to put a spotlight on HBCU pride, and this year Grambling State University is at the center of it.

The 2026 festival runs July 3-5 in New Orleans, and Coca-Cola has released its entertainment and cultural programming for the weekend. On the Coca-Cola Stage, the lineup includes performances from Destin Conrad, Coi Leray and Mario. But the bigger story for the HBCU community is a separate activation built around Coca-Cola’s “The World Is My Yard” platform, which brings actress Eva Marcille together with a performance from Grambling State’s World Famed Tiger Marching Band — one of the most recognized names in HBCU band culture.

The activation goes beyond a performance slot. Representatives from 15 HBCUs will be on-site holding office hours for prospective students and their families, covering admissions, academic programs, campus life and other pathways into HBCU education. That turns the festival into a recruiting and visibility opportunity as much as a cultural showcase — a chance for schools like Grambling State to reach families who may never set foot on a Southern HBCU campus otherwise.

This marks Coca-Cola’s 31st consecutive year as an Essence Fest partner. The company’s 2026 platform theme, “Every Side Shines,” is centered on music, wellness, culture and connection. Stephanie Eaddy, Coca-Cola’s senior director of cultural marketing, framed the festival as something bigger than a single weekend, calling it “a powerful platform for connection, community and impact.”

The festival’s footprint extends well past culture and music. Coca-Cola noted that the 2025 event generated more than $321 million in economic impact for New Orleans, supported upwards of 2,400 jobs, and produced over $103 million in income for local workers and businesses — numbers that underscore just how much weight Essence Fest carries for the city each summer.

For Grambling State, the appearance is another example of HBCU culture reaching a national audience through a mainstream platform — band culture, brand partnership, and student recruitment all overlapping in one weekend in New Orleans.

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